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Name It to Tame It — a focus and attention technique from Squiggle.

Name It to Tame It

put a word on it and create some distance

Written by the Squiggle editorial team · Last updated 22 May 2026

When a feeling or a distraction hijacks your focus, the instinct is to fight it or get swept up in it. Name it to tame it offers a third option: simply label what’s happening in a word — “worrying,” “planning,” “frustrated” — and watch it lose some of its charge.

Why it works

Putting language to an experience engages the reflective, thinking part of your brain and quiets the reactive, emotional part. Naming creates a sliver of distance: instead of being the worry, you’re noticing a worry — which is far easier to set down and step past.

Who popularised it

The phrase “name it to tame it” was coined by psychiatrist Dan Siegel, and the underlying effect — “affect labelling” — has been studied by Matthew Lieberman and colleagues at UCLA, whose research linked putting feelings into words with reduced emotional reactivity.

When to use it

Related

Curious about the supplement side? Read nootropics for focus, browse all our focus & attention guides, or put this into practice in the Squiggle app.

This guide is general education, not medical advice. For anything specific to your health, talk to a qualified healthcare professional.

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